Implemented strategies including advertising campaigns, content marketing, contests, and giveaways to boost community growth and engagement. Created professional training materials such as videos, case studies, webinars, and Google Hangout events to promote training program participation. Detailed analytics and KPIs were provided quarterly to executives.

Co-developed a comprehensive marketing strategy for Driving Sales University, which included a joint venture/affiliate partnership program with vendors, an automated webinar sales funnel, marketing campaigns for events, email nurture sequences, and copywriting for various platforms.

Oversaw a large case study project, conducting research, interviewing dealers, and producing promotional materials to motivate dealer participation in training. Keynote speaker marketing processes were developed to increase event registrations, surpassing previous year's goals by 22%.